We build the visibility that helps more people looking for treatment discover your program and enter your admissions pipeline.
SEE HOW THE PIPELINE WORKS ↓No vanity-metric pitch. No promises we can't make.
I'm Holly Starks. My work in the addiction treatment and sober living space is focused on one thing: helping programs become easier to find by the people already looking for help.
I live in the SEO, search visibility, authority and off-page side of the business. But I know those things aren't what your admissions team talks about at the end of the day.
You care about VOBs. You care about admits.
So that's how I think about marketing, too.
Our job is to build the front end of the pipeline: helping your program show up where potential clients and families are actually looking and creating more opportunities for them to reach out.
Search, local, content, authority and off-page visibility built around the places potential clients and families actually look for treatment.
More relevant visibility means more opportunities for people actively researching treatment to discover your program.
The goal is to create more opportunities for qualified prospective clients and families to call, message or connect with your team.
This is where your admissions team takes over: conversations, verification of benefits, qualification and the path toward admission.
That's the pipeline. We build the visibility that helps potential clients find you and reach out. Your admissions team takes it from there.
No marketer can honestly guarantee a specific number of calls, form fills, VOBs or admits. Too many factors affect what happens after someone finds you.
What we can do is build a stronger opportunity pipeline: increase relevant visibility, help more potential clients discover your program, and give more of the right people the opportunity to reach your admissions team.
Tell me where your admits are coming from today, where you want to grow, and what your current marketing is—or isn't—doing to support admissions.
CALL OR TEXT HOLLY